If you’re trying to make sense of all the EV brands in the USA right now, you’re not alone. In just a few years, the market has gone from "Tesla and a few others" to dozens of electric models across mainstream, luxury and startup brands, some thriving, some already discontinued. This guide cuts through the noise so you can understand who’s who and what actually matters when you’re shopping, especially for a used EV.
The U.S. EV market in 2025
All‑electric vehicles are still under 15% of new‑car sales, but they’re growing. Tesla remains the largest player, yet brands like Ford, General Motors, Hyundai, Kia, BMW, Mercedes, Rivian and others now claim meaningful slices of the market. That broader competition is exactly why used EV shoppers have more choice, and more confusion, than ever.
How many EV brands are in the USA today?
If you define an "EV brand" as any automaker selling at least one battery‑electric vehicle (BEV) in the U.S., you’re looking at roughly 25–30 active brands in late 2025. That includes legacy automakers (Ford, GM, Toyota), imported brands (Hyundai, BMW, Mercedes‑Benz, Volvo, VW) and younger names (Rivian, Lucid, Polestar, VinFast).
- Around a dozen brands account for the vast majority of EV sales.
- A second tier of brands sells EVs in modest numbers, often one or two niche models.
- A third group has launched, paused, or even canceled EVs in response to shifting demand and policy.
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Policy whiplash matters
Federal incentives have changed more than once since 2024, and several brands have adjusted or delayed EV plans as a result. When you’re comparing EV brands, focus less on hype and more on vehicles that already have solid sales, real‑world reliability data and a dealer or service network that will still be there in 5–10 years.
