If you’re looking at electric truck brands in 2025, you’re no longer choosing between a science project and a work tool. You’re weighing Ford versus Tesla, Chevy versus Rivian, and trying to figure out who will still be around when you’re ready to trade in or sell. This guide walks through the key electric pickup and truck brands on the market today, how they differ on range, towing, price, and ownership experience, plus what to know if you’re thinking about a used electric truck.
Electric truck market at a glance
Global electric truck sales passed 90,000 medium- and heavy-duty units in 2024 and are growing fast, especially in China and Europe. Light-duty electric pickups are still a small slice of the overall pickup market in North America, but they’re one of the fastest-evolving corners of the EV world.
Why electric truck brands matter right now
A decade ago, a truck was a long-bed, body-on-frame machine powered by gasoline or diesel, and you bought it based on engine and trim. Today, brands are defined just as much by battery technology, charging strategy, and software as by payload figures. Electric truck brands are diverging in three big ways:
- Their approach to range and towing (big batteries vs smart efficiency)
- Whether they control their own fast-charging networks or rely on partners
- How committed they are to electric pickups versus hybrids and gas trucks
If you’re thinking about owning an electric pickup, whether new or used, understanding the brands behind them is crucial. It affects not just how the truck drives, but resale value, battery health support, over-the-air updates, and charging access five or eight years down the line.
Electric truck market by the numbers
Quick overview of major electric truck brands
Major electric pickup truck brands in 2025
Who’s actually selling electric trucks you can buy or order today?
Ford
F-150 Lightning and E-Transit give Ford a head start with work fleets and retail buyers. Strong dealer network, familiar truck feel.
Tesla
Cybertruck is the polarizing design leader with deep Supercharger integration and aggressive performance, but early production has been bumpy.
Rivian
R1T targets adventure and lifestyle buyers with strong off-road capability, clever storage, and a premium feel.
General Motors (GM)
Chevrolet Silverado EV, GMC Sierra EV, and GMC Hummer EV use GM’s Ultium platform to offer long range and big towing numbers.
Legacy global brands
Volvo, Daimler, BYD and others lead in medium- and heavy-duty electric trucks, especially outside the U.S.
New & niche players
Smaller startups and regional brands focus on urban delivery and vocational trucks, often in limited volumes or pilot fleets.
Think brand ecosystem, not just badge
With electric trucks, the badge on the grille is only part of the story. Charging network partnerships, over-the-air software updates, and long-term battery support are just as important as horsepower or trim names.
American electric pickup truck brands to know
Ford: F-150 Lightning
For many shoppers, the Ford F-150 Lightning is the default electric truck brand: it looks and feels like an F-150, with an electric powertrain in place of a V6 or V8. That familiarity, plus Ford’s dealer and service footprint, makes it an attractive choice if you’re new to EVs.
- Typical starting price: around the mid-$50,000s for new retail trims, with work-oriented models somewhat lower and well-equipped trims climbing higher.
- Range: roughly 230–320 miles depending on battery and configuration.
- Towing: up to about 10,000 lbs when properly equipped, but real-world range drops significantly when towing or hauling heavy loads.
- Strengths: traditional truck experience, strong brand recognition, expanding access to the NACS fast-charging standard via adapters and future ports.
- Watch-outs: payload and range can shrink quickly when fully loaded; dealer pricing and markups can vary regionally.
Tesla: Cybertruck
The Tesla Cybertruck is the most visually distinctive electric truck on sale, and it takes a very different approach from traditional brands. Built around Tesla’s software-first mindset and Supercharger network, it emphasizes acceleration and tech as much as utility.
- Typical price range: generally in the $60,000–$100,000+ ballpark depending on configuration and market conditions.
- Range: roughly in the 250–340 mile band depending on trim and wheel/tire choices.
- Towing: competitive with other electric half-ton trucks, with high peak ratings but substantial range loss when towing heavy.
- Strengths: access to the Supercharger network, strong acceleration, constant software updates, distinctive design.
- Watch-outs: polarizing looks, size and visibility concerns, and ongoing changes in production volumes and features as Tesla refines the truck.
Rivian: R1T
Rivian is a pure-play EV brand, and its R1T pickup has carved out a niche among outdoor and adventure buyers. It’s smaller than a traditional full-size truck, with high ground clearance, sophisticated all-wheel drive, and a premium, tech-heavy interior.
Depending on battery and motor choice, the R1T offers roughly 270–370+ miles of range with new 2025 configurations, powerful acceleration, and plenty of off-road capability. Pricing typically starts around the low $70,000s for newer builds, rising to six figures for top-performance models.
Rivian’s brand positioning
Rivian positions the R1T less as a jobsite workhorse and more as an electric do-it-all adventure truck. If you care more about trail access and camping than maximum payload, it’s a very compelling brand to consider.
General Motors: Chevy Silverado EV, GMC Sierra EV, GMC Hummer EV
General Motors is betting heavily on its Ultium battery platform. On the pickup side, that shows up as three distinct electric truck nameplates:
- Chevrolet Silverado EV – A full-size electric pickup with a focus on range and work utility, including versions aimed at commercial fleets and retail buyers.
- GMC Sierra EV – A more premium twin to the Silverado EV, with upscale styling and features, plus long-range trims.
- GMC Hummer EV Pickup – A halo model emphasizing extreme off-road capability, big power numbers, and eye-catching features like CrabWalk.
Across these brands, you’ll typically see ranges in the 300–450+ mile neighborhood for top trims, with very high tow ratings and prices that can run from the mid-$60,000s well past $100,000. GM’s challenge is ramping production while keeping quality and real-world range competitive.
Ultium learning curve
If you’re considering a GM Ultium-based truck, recognize that the platform is still relatively young in the field. Software updates, charging curve improvements, and long-term battery data are still evolving, so real-world owner reports matter.
Other and emerging U.S. players
A few other brands either have electric truck footprints or have adjusted plans:
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- Ram previously announced an all-electric Ram 1500 REV but has shifted focus toward a range-extended Ramcharger model instead, dialing back its pure battery-electric pickup program for now.
- Lordstown, Canoo, and other startups have talked about electric pickups, but many remain in early or limited production, or have refocused on vans and fleet vehicles rather than mainstream consumer trucks.
- Work-focused platforms built on commercial chassis (think small vocational upfitters) are increasingly offering electric variants, but these are more relevant for fleets than household buyers.
Global electric truck brands beyond pickups
In North America, “electric trucks” usually means pickups. Globally, though, the most mature electric truck brands are often building medium- and heavy-duty delivery, regional-haul, and vocational trucks rather than pickups.
- BYD and other Chinese brands dominate sales of electric medium- and heavy-duty trucks, helped by aggressive incentives and dense city use.
- Volvo Trucks and Daimler (Mercedes-Benz and Freightliner) are expanding lineups of electric regional-haul and delivery trucks in Europe and North America.
- Specialty builders in Europe, South America, and Asia are electrifying garbage trucks, construction haulers, and port tractors, vehicles that return to base daily and benefit from predictable duty cycles.
Why this matters to a pickup shopper
Even if you only care about pickups, progress in medium- and heavy-duty electric trucks helps everyone. As fleets adopt more electric trucks, charging depots expand, battery prices drop, and public policy tends to favor EV infrastructure that light-duty owners can also use.
How electric truck brands compare: range, towing, price
Electric truck specs can be confusing, especially when every brand advertises the biggest tow rating and the longest possible range. To make comparisons easier, it helps to look at how the major electric pickup brands stack up at a high level.
High-level comparison of key electric pickup brands
Approximate figures for popular trims as of late 2025. Actual specs vary by configuration; always verify for a specific VIN or build.
| Brand / Model | Typical Range (mi) | Max Tow Rating (lbs) | Approx. New Price Range (USD) | Brand Personality |
|---|---|---|---|---|
| Ford F-150 Lightning | ~230–320 | Up to ~10,000 | Mid-$50k to $90k+ | Traditional full-size pickup with familiar feel and strong dealer support. |
| Tesla Cybertruck | ~250–340 | Competitive with other half-tons | ~$60k to $100k+ | Tech-forward, polarizing design, tight Supercharger integration. |
| Rivian R1T | ~270–370+ | Strong but not class-leading | Low $70k to $120k+ | Adventure-focused, premium interior, smaller footprint than full-size. |
| Chevy Silverado EV | ~300–450+ | Very high ratings on certain trims | Mid $50k (work trims) to $90k+ | Ultium-based work and lifestyle truck, big range numbers on top trims. |
| GMC Sierra EV | ~300–450+ | Similar to Silverado EV | ~$65k to $100k+ | More upscale take on the Silverado EV with premium features. |
| GMC Hummer EV Pickup | ~300–380 | Very high but efficiency drops fast | ~$90k to $125k+ | Halo off-road truck with extreme capability and presence. |
Use this table as a starting point; real-world range and towing will depend heavily on how and where you drive.
Don’t buy the spec sheet alone
All electric truck brands suffer noticeable range loss when towing heavy loads at highway speeds, sometimes 30–50% or more. If you’ll tow often, choose a truck and battery combination with plenty of range in reserve and plan your routes around fast-charging locations.
Choosing the right electric truck brand for you
Instead of asking “What’s the best electric truck brand?”, start with a more practical question: What do I need this truck to do 80% of the time? Your answer will point you toward very different brands and models.
Match electric truck brands to your use case
Start from how you’ll use the truck, then pick the brand that fits.
Daily driver, light hauling
If you mostly commute, run errands, and occasionally haul mulch or furniture, you’ll care more about comfort and charging access than max tow. The F-150 Lightning, Cybertruck, and Rivian R1T all work well here.
Work truck and jobsite use
For work crews, think about uptime, dealer support, and how easily you can install workplace charging. Ford and GM currently have the deepest commercial relationships and fleet programs.
Adventure and overlanding
If your weekends revolve around trails, camping, or mountain passes, the Rivian R1T and certain Hummer EV trims stand out for off-road tech, clearance, and clever storage.
Frequent towing
Towing heavy loads long distances is the toughest use case for any electric truck. Look for the biggest battery packs, strong DC fast-charging capability, and conservative range planning, regardless of brand.
Checklist: choosing an electric truck brand
1. Map your real use case
Write down your typical weekly driving, plus how often you tow or haul heavy. A truck that’s overkill on paper can cost more and still not match your needs.
2. Consider local charging
Check the fast-charger and Level 2 coverage where you live and drive. Brands that plug into robust networks, especially NACS-equipped trucks, have a real advantage.
3. Evaluate service and dealer support
If you value in-person service, a brand with a dense dealer network (Ford, GM) may be more convenient than a direct-sales model, especially in smaller towns.
4. Look at software and OTA updates
Electric truck brands differ in how often they improve vehicles via software. Tesla and Rivian update frequently; others are ramping up. That can influence long-term ownership.
5. Think resale and brand stability
Newer brands and niche models can be exciting but may face more volatility in resale values. Established truck brands offer a longer track record, even if their EV strategy is still evolving.
Where Recharged fits in
If you’re not sure which electric truck brand fits your needs, or you’re weighing new versus used, Recharged can help you compare options, estimate real-world running costs, and understand battery health on individual used trucks through our Recharged Score.
Buying a used electric truck: what to watch for
The first generation of electric pickups is now reaching the used market in larger numbers. That’s good news for value-conscious shoppers, but it also means you’ll want to look past badges and window stickers and dig into battery health and history.
Battery health and fast-charging history
On any used electric truck, whether it’s a Lightning, R1T, Cybertruck, or Silverado EV, the battery is the single most expensive component. You’ll want to know:
- How much capacity the pack has lost versus new.
- Whether the truck has been fast-charged heavily, especially when towing.
- If there are any open recalls or software updates related to the battery.
A detailed battery diagnostic, like the Recharged Score battery health check that comes with every EV we list, can give you much more confidence than a simple dashboard range estimate.
Real-world range versus original rating
Official range figures assume gentle driving and no load. For a used electric truck, ask:
- What range the current owner actually sees in mixed driving.
- How much it drops when towing or with a bed full of gear.
- Whether recent software updates changed the displayed range.
When you shop on Recharged, you’ll see transparent data and expert guidance so you’re not surprised the first time you hitch up a trailer.
Used electric truck inspection checklist
Verify battery health
Review an independent battery report, not just the dashboard estimate. Look for any signs of rapid degradation or repeated fast-charging abuse.
Confirm warranty coverage
Check how much of the original battery and powertrain warranty remains. Some brands offer 8-year/100,000-mile (or more) coverage on battery components.
Inspect charging history
Ask the seller how they charged the truck (home Level 2 vs fast-charging, frequency of road trips with trailers, etc.).
Check for software updates
Ensure the truck is current on firmware. Updates can affect charging speed, range estimation, and even towing behavior.
Look underneath
Even though there’s no exhaust system, you still want to inspect for corrosion, off-road damage, and signs of poorly repaired accidents.
Avoid buying blind
With used electric trucks, it’s risky to rely on a quick test drive and a Carfax alone. If you’re not getting a clear view of battery health and charging behavior, consider walking away, or work with a seller like Recharged that supplies that data up front.
Future electric truck brands and models to watch
Looking ahead from late 2025, the electric truck landscape will keep shifting. Some brands are doubling down on battery-electric pickups, others are pivoting to plug-in hybrids or range-extended trucks, and a few new names are likely to appear.
- More NACS-compatible trucks – As U.S. brands adopt the North American Charging Standard, expect most new electric pickups to ship with NACS ports or include adapters, easing access to high-speed charging networks.
- Incremental updates from Ford, Tesla, Rivian and GM – You’ll see continuous software tweaks, revised range ratings, new trims, and incremental hardware changes rather than clean-sheet designs every few years.
- More fleet-focused trucks – Expect growth in electric work trucks built for municipalities, utilities, and delivery fleets, often from brands that don’t sell directly to retail consumers.
- Possible new midsize and compact EV trucks – As battery costs trend downward, midsize or compact electric pickups become more plausible, whether from existing brands or new entrants.
How the electric truck brand landscape may evolve
Next 2–3 years
More trims and battery options for existing electric pickups.
Broader adoption of NACS fast-charging ports across brands.
Better integration of route planning and towing-aware range estimates.
3–7 years out
Midsize electric pickups from more brands become realistic.
Used electric truck market grows significantly as first owners cycle out.
Brands with weak EV strategies may consolidate or exit certain segments.
Electric truck brands: FAQ
Frequently asked questions about electric truck brands
Bottom line on electric truck brands
Electric truck brands in 2025 are in an unusual place: the underlying technology is advancing quickly, but the market is still figuring out exactly what truck buyers want from EVs. For you as a shopper, that’s actually good news. You have real choices, from Ford’s familiar Lightning and Tesla’s radical Cybertruck to Rivian’s adventure-first R1T and GM’s long-range Ultium trucks, and more models are on the way.
The smartest move is to start with your own needs, range, towing, daily driving, and budget, then shortlist electric truck brands that support those needs with strong charging access and service. If you’re exploring the used side of the market, make sure you’re seeing verified battery health and fair pricing, not just glossy photos. That’s exactly where Recharged can help, with transparent reports, EV-focused guidance, and a streamlined way to buy or sell an electric truck with confidence.
